School of Business and Economics
The Bachelor of Advertising (BS) program objective is to help students develop advertising campaigns that effectively communicate an organizations brand messages. The Bachelor of Advertising (BS) program is offered online via distance learning. After evaluating both academic record and life experience, (CSUNY) staff working in conjunction with Faculty and Academic Advisors will assist students in setting up a custom-made program, designed on an individual basis. This flexibility to meet student needs is seldom found in other distance learning programs. Our online program does not require all students to take the same subjects/courses, use the same books, or learning materials. Instead, the online Bachelor of Advertising (BS) curriculum is designed individually by the student and academic advisor. It specifically addresses strengths and weaknesses with respect to market opportunities in the student’s major and intended field of work. Understanding that industry and geographic factors should influence the content of the curriculum instead of a standardized one-fits-all design is the hallmark of (CSUNY)’s unique approach to adult education. This philosophy addresses the dynamic and constantly changing environment of working professionals by helping adult students in reaching their professional and personal goals within the scope of the degree program.
Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list as (CSUNY) programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at (CSUNY)? (Course and Curriculum)
Core Courses and Topics in Advertising:
Introduction to Mass Media
Principles of Public Relations
Persuasion
Advertising Media Planning
Advertising Creative Strategy and Execution
Theories of Human Communication
Principles of Advertising
Advertising and Social Responsibility
Communication Law
Publication Production
Desktop Publishing
Computer Imaging
Advertising Campaigns
International Advertising
Public Relations
Advertising Research
Orientation Courses:
Communication & Investigation (Comprehensive Resume)
Organization Theory (Portfolio)
Experiential Learning (Autobiography)
Academic Evaluation (Questionnaire)
Fundament of Knowledge (Integration Chart)
Fundamental Principles I (Philosophy of Education)
Professional Evaluation (Self Evaluation Matrix)
Development of Graduate Study (Guarantee of an Academic Degree)
Research Project in Advertising:
Bachelor Thesis Project
MBM300 Thesis Proposal
MBM302 Bachelor Thesis (5,000 words)
Publication: Each Bachelor of Advertising graduate is encouraged to publish their research papers either online in the public domain or through professional journals and periodicals worldwide.
